I have never heard anyone say that a website could have too much traffic, it is unheard of. People are always looking to obtain more traffic - and rightfully so. But how do you obtain large amounts of traffic? Research shows that the majority of all traffic comes from search engines. And how do you show up in search engines? You target specific keywords and market your website or pages around these keywords. With this, ideally the more keywords you target the more traffic you will see. Follow these top 10 keyword research tips to make the most out of your targeted list of keywords.
1. Think like potential customers.
To even begin developing a keyword list you need to know and understand how potential customers are going to search for your product or services. What may be relevant and a common understanding to you may be completely over the heads of your clientele. Technical or specific terms you use might not even be searched. Always think like a potential customer when developing keywords.
2. Analysis any competitors.
It is always a good idea to know who you are competing against. Doing so will provide you with insight not only to how your industry is being marketed online, but to also new keywords and descriptions you may have never even thought about. Visit competitors websites, check their code, and make sure that you are not leaving out anything critical.
3. Use typos and misspellings.
It is not uncommon for people misspell words and phrases in their searches. While you may not want to place misspelled words on your web page for rankings it is possible to run pay per click on these words, and they are often cheaper than the correct spelling.
- Calendar & Calender
- Your & You’re
- Here & Hear
4. Use acronyms and abbreviations.
Acronyms and abbreviations make up a large amount of search traffic, thus making it important for you to make sure that your not missing any keywords. Many keyword generators will miss out on acronyms and abbreviations so be sure that you are doing this yourself to uncover your full potential list of keywords.
- 9/11 & September 11th
- SEO & Search Engine Optimization
- PPC & Pay Per Click
5. Use multiple verbs.
Everyone has a different mindset when it comes to searching, therefore you want to make sure that you are using a contrast of different verbs.
- try to play
- trying to play
- try playing
- trying playing
6. Use both plural and singular.
Using both plural and singular keywords will easily magnify your list quickly. Most major search engines will take in to consideration plural and singular forms within organic results however keep in mind if running a pay per click campaign Yahoo Search Marketing does not while Google AdWords does.
- mountain bike
- mountains bike
- mountain bikes
- mountains bikes
7. Use compound, separated, hyphenated, and merged keywords.
Users often search trying multiple variations of words and spellings looking for the right fit. To be sure you are not missing out on any terms or phrases research compound, separated, hyphenated, and merged keywords.
- checkin & check-in & check in
- startup & start-up & start up
- lifesize & life-size & life size
8. Use locations.
One of the best ways to pick up traffic is to localize your keywords. If you are looking to pick up traffic on a national level create a few sub pages targeting localized keywords in the most popular areas. This will directly target your visitors and overall will increase your conversion rate if done correctly.
- Phoenix web design
- Arizona SEO
- Chandler, AZ artist
9. Use adjectives.
Numerous users will use adjectives in addition to the main keywords. This is a fast way to pick up keywords and even spark an immediate interest with users.
- Good, Better, Best
- Far, Further, Furthest
- Much, More, Most
- Little, Less, Least
- or Free, Cheap, Amazing, Pretty, New
10. Refine list.
After you have built your keyword list its quite possible that your list is far too big and contains some keywords that can be tossed out. Narrow down the list by selecting a good mix of both broad and targeted keywords directly related to the subject and theme of your website. Keep these keywords as you will want to rank for both. Remove any keywords that are not relevant to your website or keywords that you don’t have enough content to support. Remember it is always possible to go back and add content and keywords later as well.
You can begin your keyword research for free using any of the following tools. These are great resources to help you find new keywords or get your pay per click campaign off the ground. However one thing to keep in mind, since these resources are free it is likely that your competitors are using them as well. For the best results be a little creative and thing outside the box when at all possible.